Hi there and welcome to Horseville Design Labs!

My name is Michal “Mike” Jelinek and I am a designer, author, occasional educator and VR loving artist.

I worked at Autodesk as global automotive concept design expert and technical account manager. Before that, I've held various creative positions at design and styling departments of VW, Skoda, Citroen, GM Europe, Mercedes both as employee or freelancer. Starting 2012, I keep myself busy at my design consulting company with clients around the world, mainly in Australia, USA or China. My primary subject matter and focus are on alternative transportation, research, speculative and concept design, and digital creativity as a theme in general.

Aside from my consulting services, I am occasionally giving lectures focusing on the creative use of digital tools, especially 3d and VR. Just to name few, I have recently spoken at CCS in Detroit or ISD at France and India or held a VR workshop at Prague College.

For more information please follow any of the links located bellow.

Please feel free to contact me with freelance or commission requests.

Media reference:

Artist spotlight at VRtual Artist:

Creative chair interview

Article at Core 77

Various articles: